Costa Del Mar or simply Costa is an American manufacturer of polarized sunglasses based in Daytona Beach, Florida. It is a wholly owned subsidiary of Essilor. Their sunglasses are popular in the sport sunglasses market, and are considered good for outdoor sports practicing, such as Summer activities, recreational fishing and boating. Costa's Baffin Sunglasses won Best of Show: Eyewear at ICAST 2018.
"Costa Del Mar" is Spanish for "coast of the sea".
Video Costa Del Mar
History
Costa Del Mar was founded in 1983 by Ray Ferguson in Daytona Beach. By 1986, it was the official gear of the Stars & Stripes team in America's Cup yacht racing contest and quickly became popular among surfers and recreational fishermen due to its sun glare protection. The brand made an appearance in the 1987 NES game California Games as one of the sponsors.
The brand was acquired by Essilor in 2013 for approximately $270 million.
In 2017, Costa partnered with NASCAR driver Austin Dillon to create a limited quantity of special edition sunglasses. Dillon won the 2018 Daytona 500.
In August 2017, a new vice-president of marketing by the name of TJ McMeniman was nominated.
The company was involved in a series of lawsuits for "deceptive trade practices".
Maps Costa Del Mar
Social responsibility
Costa has a charity campaign called #OneCoast that helps victims of natural disasters by raising funds for the Red Cross hurricane relief program.
They also have a campaign called Costa+OCEARCH, as a result with a partnership with OCEARCH, also intended to raise funds to the non-governmental organization dedicated to protect ocean wildlife.
In 2018, Costa launched their Untangled Collection. This collection is a partnership with Bureo to reduce plastic waste from fishing nets in the ocean. Bureo collects the fishing nets and turns them into plastic pellets, which Costa uses to created these frames.
References
Source of article : Wikipedia
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